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At Essential Seeing we teach people how to see, photograph in a more meaningful way, and use photography as a creative tool for personal expression. We organize Photo-Immersion trips to some of the most inspiring and magnetic places in the world, along with enlightening Creative Photo Retreats where to cover the whole photographic process, including post-processing and printing.

We are also the founders and creators of the MasterCOURSE “Photography with Intent,” a unique, comprehensive, and structured one-year course devoted to the entire photographic process, from message to print.

Essential Seeing (Switzerland) was created by the fine art photographer Rafael Rojas (Master Hasselblad, MA Photography, ARPS) and his partner, Anca Minican.

Let us first say what photography is not. It is not just a pretty picture, not an exercise in contortionist techniques and sheer print quality. It is or should be a significant document, a penetrating statement, which can be described in a very simple term - selectivity.
— Berenice Abbot


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Our intention is to help people re-engage with photography as a way of exploring their inner creativity, connecting with the subject and being able to create meaningful photographs that show others how they see, feel, and understand the world.

We do not approach photography as a trophy-hunting activity, where aspirations are limited to sticking to well-proven templates and formulas in search of photographs that cater more to feeding egos than to any real need for self-expression and introspection. This approach eliminates from the equation the most addictive, liberating, and enlightening aspects of creative photography when approached in a certain way: finding yourself and your place in the world and creating work that is meaningful to you and others.

Through "Essential Seeing" we will try to help you see the world with fresh eyes and encapsulate your essence and the essence of the subject in your photographs, guided by intention. We will focus more on the why, rather than merely the how of photography. 


Feelings and emotions, experiences and memories, are not measured in quantity, but in qua­lity. Slowing down allows you to connect more with a place. When you slow down, your inner landscape tends to blend with the outer one. And then, magic happens.
— Rafael Rojas




Rafael Rojas (Master Hasselblad 2014, MA Photography, ARPS) is a Swiss-Spanish fine art photographer, author, and lecturer whose work frequently focuses on concepts like time, decay and renewal, the raw, latent energy found in the landscape, and the ephemeral qualities of existence. He strives to encapsulate concept, emotion, and spirituality in his work.    

Rafael has been involved in teaching since he was in his teens, well before he picked up a camera for the first time, first helping out young students, then teaching undergrads, and later as a university lecturer. Nowadays, as a full-time artist, photographer, lecturer, author, and creativity mentor, he deeply enjoys helping other photographers grow as artists, encouraging them to slow down and look at the world with different eyes.

He is the founder of the MasterCOURSE "Photography with Intent," a unique, comprehensive, and structured mentoring program devoted to the entire photographic process from message to print.

Rafael is also co-owner and co-director of “Platinum Press Editions” an independent finer art photography publishing company devoted to the creation of photography books of the highest quality.

Rafael speaks English, French, Spanish, Romanian, and Italian.


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Anca Minican, the partner of Rafael Rojas, provides a very special touch to all our photographic workshops and trips.  Trained as an architect, she is a true lover of nature and the wilderness and always accompanies Rafael on his photographic expeditions all over the planet. 

Her broad experience in the corporate world, her professionalism, and her methodical and serious approach make her a valuable asset to the organization, specializing in on-site logistics and providing support to customers during our workshops and photographic trips. She also plays a key role in team building and knows how to create an amicable environment with a personal touch, as all our clients can testify! 

Anca is co-owner and co-founder of “Platinum Press Editions,” an exclusive editorial house specializing in the creation of unique fine art photography books of the highest quality. She is also part of the management staff of the MasterCOURSE “Photography with Intent.”

She speaks English, Spanish, French, Italian, and Romanian.


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