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PRINTING WITH INTENT WORKSHOP

24th - 29th November 2019

Only 4 places available

 
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 MAIN DETAILS

  • Place: La Tour de Trême, Switzerland

  • Date: 24th - 29th November 2019

  • Places Available

  • Group size: 3p (min) to 4p (max)

  • Price: 2'800 CHF

  • Deposit: 1'000 CHF

  • Single room at 3* hotel

  • All meals included

  • Exertion Level: Easy 

  • Photo level: All

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PRINTING WITH INTENT WORKSHOP

24th - 29th November 2019

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THE FINE PRINT: THE MATERIALIZATION OF YOUR VISION

Printing our photographs cannot be understood as an isolated task, but as the continuation and final culmination of a complete photographic process. We begin in the field with an intent, vision, or message; a visualized final photograph, hanging from the walls of our mind. That vision guides us through the process of selecting the camera position, framing, composing, creatively using the aperture and length of exposure, capturing the digital raw file... The same visualized final image will guide us in a converging process during post-processing in the digital darkroom, telling us how to handle tone, contrast, and saturation, how to shape the visual design. And then, in the very end, the same intent and visualized image should guide us through the preparation of the file for printing, the choice of paper and inks, and the final choices in terms of framing and presentation. This In-Studio Workshop is the perfect companion to the online Master COURSE “Photography with Intent”.

 
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The “perfect” print

We will study and practice all the different steps that need to be followed in order to obtain a print that:

• Is coherent with your vision.

• Enhances the composition obtained in the field

• Achieves a visual design that is coherent with the intent

• Provides emotional connotations coherent with the intent

• Is technically well crafted, in terms of resolution, visual acuity and chromatic and tonal accuracy

• Looks exactly like the image you saw on your monitor

• Provides an effective multi-sensorial experience to the observer through effective choice of support

• Is coherent in terms of presentation and display

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Printing as an iterative process

Post-processing is typically done through an iterative process, based on:

• Definition of initial post-processing work

• Study of the whole theory of color-management

• Soft-proofing of the files on editing software of choice (Adobe Lightroom and/or Adobe Photoshop)

• Pre-press adjustments of digital files in preparation for printing

• Sharpening, resizing, and exportation of files prior to printing

• Printing with different printers, inks, and RIPs

• Assessment of the prints in a color-managed situation

• Refinement of the post-processing and refinement of the final print

• Definition of presentation of the final print

WHAT YOU WILL LEARN

 
  • The complete theory and practice of color-management… at last!


  • How to set up a whole color-managed work chain: monitor calibration, creation of ICC profiles, soft-proofing, visualization of prints under normalized light, etc


  • How to prepare your files for printing: tone and color, sharpening, resizing, etc


  • How to soft-proof: testing the suitability of different media and how to make the final adjustments of the files depending on the printing method chosen


  • How to evaluate your prints and reassess the post-processing in a cyclic iterative process


  • Learn different ways of presenting, framing and displaying your printed work and see how it affects its final message and intent

 
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A FEW THINGS …

 
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TO KNOW

• You should be comfortable using Adobe Lightroom or Adobe Photoshop CS. There is no need to be an expert, though! We will use these software programs to post-process, tweak our images in different iterations, and print them.

• If possible, we would recommend that you go through our online courses “Printing with Intent” and “Post-processing with Intent,” part of our Master COURSE, in preparation for this In-Studio Workshop.

This will help you make the most of your time and investment when you join us for the In-Studio Workshop, and eventually bring with you questions and problems you would like us to help you with.

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TO BRING

• Your own laptop and mouse. You will be able to plug it into one Eizo-calibrated monitor available for each student.

• The latest versions of Adobe Lightroom and Adobe Photoshop, already installed on your laptop. If you do not own licenses for these software programs, you can install the free trial versions for thirty days as offered by Adobe.

• A selection of twenty different images (color and/or black and white). You should bring the RAW files for all these images, since we will start processing them from scratch. Ideally, you should also bring the processed versions of these files, in Tiff or Jpg, in order to provide an idea of your original intent and visualization.

INCLUDED & EXCLUDED

 

INCLUDED

  • In studio instruction

  • One Eizo calibrated monitor per student

  • Normalized light booth

  • Paper and inkjet printer

  • Accommodation in single room (3-star hotel)

  • All meals (breakfast at hotel, lunch and dinner in our studio)

  • Transport during the Master CLASS for outdoor photography sessions

 

EXCLUDED

  • Transport to and from our studio

  • Alcoholic beverages

  • Personal expenses, tips, laundry, etc

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LOGISTICS

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This In-Studio Workshop will be organised by Rafael Rojas, Master Hasselblad fine art photographer, and held at his studio in the beautiful region of Gruyère, in the Swiss Alps. Our studio is ideally located at 1.5 hours from Geneva and Zurich airports, with direct connections by train. You can take the train directly from both airports, without any need to leave the main building. You will then need to get a train to the city of Bulle, where we will pick you up and take you to your hotel, located just in front of our studio.

Most of the course will take place indoors, in our studio of more than 100 m2 (1070 sq. ft.), fully equipped with one calibrated Eizo monitor for each student, beamer-projector, a complete color-managed chain of post-processing, four different inkjet printers, color-managed viewing booths, and a large space for discussion. We will also have access to a large number of photographic books that might illustrate some of the points discussed. Students should also bring their own laptops with the latest version of Adobe Lightroom and Photoshop installed (you can use a trial version for thirty days if you do not own a licence).

Accomodation will be provided in a single room in a three-star hotel located nearby (50 m away from our studio). Breakfasts will be at the hotel. Lunch, dinner, and tea/coffee breaks will be served in our home-studio. We can cater to vegetarians and/or special dietary requirements. Please let us know by mentioning in the message field when booking.

 

SCHEDULE

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On the first day, we will pick you up at the railway station of Bulle, the entry gate to the Swiss Alps, and ideally situated midway between the Geneva and Zurich airports. Then, we will drop you off at the hotel, ideally located just in front of our studio.

For the next four full days, we will spend our time working in and out of the studio. An approximate schedule would be:

  • 09:00 - Coffee and introduction to the day

  • 09:30 to 12:00 - Working hours

  • 12:00 to 13:00 - Lunch

  • 13:00 to 17:00 - Working hours

  • 17:00 to 18:00 - Dinner

  • 18:30 to 20:00 - Outdoor photography session

On the last day, we will take you to the railway station of Bulle, from where you will be able to travel to your airport of choice.

As an option for those who would like to prolong their stay in Switzerland, you will have the chance of linking this In-Studio Workshop with a 2-3 day Outdoor Workshop in the Swiss alps, scheduled right after this In-Studio Workshop. In that case, you will need to enroll on that workshop separately.

 

RAFAEL ROJAS

Rafael Rojas (Master Hasselblad 2014, MA Photography, ARPS) is a Swiss-Spanish fine art photographer, author, and lecturer whose work frequently focuses on concepts like time, decay and renewal, the raw, latent energy found in the landscape, and the ephemeral qualities of existence. He strives to encapsulate concept, emotion, and spirituality in his work.    

Rafael has been involved in teaching since he was in his teens, well before he picked up a camera for the first time, first helping out young students, then teaching undergrads, and later as a university lecturer. Nowadays, as a full-time artist, photographer, lecturer, author, and creativity mentor, he deeply enjoys helping other photographers grow as artists, encouraging them to slow down and look at the world with different eyes.

He is the founder of the online Master COURSE "Photography with Intent," a unique, comprehensive, and structured one-year course devoted to the entire photographic process from message to print.

Rafael is also co-owner and co-director of “Platinum Press Editions,” an independent finer art photography publishing company devoted to the creation of photography books of the highest quality.

Rafael speaks English, French, Spanish, Romanian, and Italian

ANCA MINICAN

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Anca Minican, the partner of Rafael Rojas, provides a very special touch to all our photographic workshops and trips.  Trained as an architect, she is a true lover of nature and the wilderness and always accompanies Rafael on his photographic expeditions all over the planet. 

Her broad experience in the corporate world, her professionalism, and her methodical and serious approach make her a valuable asset to the organization, specializing in on-site logistics and providing support to customers during our workshops and photographic trips. She also plays a key role in team building and knows how to create an amicable environment with a personal touch, as all our clients can testify! 

Anca is co-owner and co-founder of “Platinum Press Editions,” an exclusive editorial house specializing in the creation of unique fine art photography books of the highest quality. She is also part of the management staff of the online Master COURSE "Photography with Intent."

She speaks English, Spanish, French, Italian, and Romanian.

IN & OUT LEARNING - TIME OUTDOORS

During the In-Studio Workshop, in order to break up the intense learning sessions indoors, we will go out to photograph at the end of the day in some of the many beautiful natural areas that nestle in the surrounding area. We are located near Gruyères, one of the most beautiful regions of the whole of Switzerland, with easy access to the Alps, forests, waterfalls, gorges, rivers, lakes, and some of the most picturesque traditional villages in the country.

Every day, we will spend a couple of hours working with our cameras in different environments. You will have time to relax and apply some of the concepts discussed and learned during the In-Studio Workshop. If you wish, you can also work on a particular body of work or mini-project that might be used during our time in the studio.

Transport, instruction, guidance, and a lot of fun photographing outdoors are included in this In-Studio Workshop.

As an option for those who would like to prolong their stay in Switzerland, you will have the chance of linking this In-Studio Workshop with a 2-3 day Outdoor Workshop in the Swiss alps. In that case, you will need to enroll on that workshop separately.

 
 
 

LEARN WITH US!

 
 
Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.
— Mark Twain
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